COLLABORATIONS
Pioneer Denim, one of the world’s leading producers of denim fabrics and a recognized leader in environmental sustainability, is also standing out this year for its social commitment.
In fact, on the occasion of Pitti Immagine Uomo, Pioneer Denim is present with a booth that not only showcases a capsule collection designed by Adriano Goldschmied — developed using a specific technology by Soko, a company specialized in fabric treatment — but also becomes the heart of a solidarity project in support of Amref, the leading non-profit healthcare organization operating in Africa, long committed to protecting health and fostering the development of resilient communities.
Pioneer Denim is hosting three Italian companies at its booth, each active in different sectors, presenting creations made specifically for the event. Pioneer Denim has provided them, free of charge, with a special fabric made exclusively from African cotton, which the three companies have used to create unique products.
The three companies are joining Pioneer Denim’s solidarity project and will donate a percentage of the sales from the products showcased at Pitti Uomo to support Amref’s initiatives. A concrete gesture in the world of fashion that shows how creativity, artisanal excellence, and social commitment can come together, generating value that is not only aesthetic but also ethical.
